Using social media for your company or business is so much more than just sharing content online. In the end, it is all about driving qualified traffic to your website or local business. Below are the three main components of jumpstarting your social media presence.
- Putting Together an Effective Social Media Strategy – During the discovery phase, we will assess your needs, look at what competitors are doing, and come up with the steps needed in order for you to achieve your social media goals.
- Identifying Success Metrics – Success doesn’t necessarily equate to the number of likes or follows across your social media accounts. As we go through the discovery phase of our engagement, we will narrow our focus on how your social media activities affect how potential clients or customers perceive your business.
- Social Profile Optimization – Yes, you have created your Facebook and Twitter accounts, but are you making the most out of all the available features? In this part of the evaluation, the goal is to come up with the best version of your social media properties.
If leveraged properly, social media can be a valuable part of your marketing strategy.