In the 20 months that I have been living in New York, it still amazes me how small businesses can manage to hit the jackpot and become overnight sensations. Who needs Internet Marketing right? While I would not attribute all of it to luck, perfect formulas are hard to come by. I guess we are all lucky to live in a city that is full of highly critical people — it just keeps everyone on their toes.
The Internet is a very strong marketing tool. It brings businesses and consumers together. Detailed metrics give you additional insights on how you can improve the way you communicate with your customers. Automated tools give you the power to remarket to existing customers, and double your effort in reaching out to new ones. Though the amount of knowledge can be overwhelming, the rewards or running a well rounded Internet Marketing strategy far outweigh the risks.
Here are a few questions that can provide more direction:
– Are you still use flyers to promote your small business?
– Is your concept of advertising is still limited to print?
– Do you know what a CRM is?
– Are you able to calculate for acquisition costs and lifetime value?
If a lot of these terms are not familiar to you, then I suggest we talk!