Regardless of the size of your company or business, email marketing has remained one of the most significant and cost-effective tactics to encourage repeat business. This often neglected facet of digital marketing has proven time and again that email will never be dead. The following are steps that I have gone through with numerous companies (big and small) to put email marketing programs together.
- Email Platform Configuration – Email tools come in many shapes, sizes, and many features. After requirements have been determined, I will set up your email marketing tool so that it is “promotion” ready.
- Email Template Creation – Most email tools already come pre-loaded with templates that can be customized from the ground up. The main purpose of this step is to make these emails your own.
- List Set-up/building Activities – Assuming that your company or business already has an existing database that can be leveraged, the initial step here is to ensure that your list is clean, and that there is a set process to load new records into your marketing lists.