Why is it Important to Claim Your Brand Page on Facebook?

UPDATE: The page that contained the images below doesn’t seem to be active anymore.

I love Nerds – the candy, of course. My fondness for the stuff has encouraged me to start blogging again.

Over the past few days, I noticed on Facebook that one of their fan-made pages has taken a turn for the worse.

Nerds Facebook Page 3
Nerds Facebook Page 2

Because of social media, protecting a company or brand online has never been more difficult. Those who were enterprising enough to secure “common” domain names in the beginning are are probably resting on a beach somewhere. While securing a proper domain name is now a permanent staple on every company’s to-do list, chances are high that the most ideal social media handle is already owned by someone else. While Twitter has their own regulations against impersonation and trademark violations, there are no measures against cases where a handle was taken for the sake of convenience.  As long as an entity adheres to the micro-blogging company’s rules, nothing can be done about it.

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