Businesses or companies that need to drive foot (to their physical stores) or web traffic (to their websites) immediately usually turn to search engine marketing when needed. It is one of the most overlooked facets of digital marketing because of the learning curve, and usually requires more resources and budget to get up and running. With that being said, campaigns target individuals who are actively searching for a particular product or service at this very moment.
The search engine marketing evaluation process usually entails the following:
- Keyword Research – What keywords do potential clients or customers use when it comes to searching for your products or services? There are different tools that can be used to get this data, and you will get more insights about your business.
- Paid Search Goals – Search engine marketing is also very valuable, because there is a capability to tie actual “conversions” with the keywords that were used to search for your product or service. The key step here is to define what that conversion action is.
- Paid Search Campaign Estimate – How much will you possibly spend over a 3-month period? As soon as this kind of information becomes more transparent, you will start to get a sense of the potential return on investment for your campaigns.
If you are curious about how paid search works and would like to find out how it can work for your business, email at contact(at)albertvincentj.com, and we can set up a free 30-minute consultation.