Making sure that content is published properly on a website actually makes up around 90% of what needs to be done from a search engine optimization (SEO) standpoint. All the available tools in the market make it easier to launch a website, but a lot of work also goes into making sure that potential clients or customers find it.
A search engine optimization assessment can be done for both new and existing websites, where the following steps are usually taken:
- Website Scan – What is the current SEO state of your website, and what can be done to address any issues?
- Local SEO Assessment – While on-page and off-page SEO tactics are usually used for medium to large organizations, there are several ways to make it easier for a neighborhood prospect to find your business.
- SEO Re-write Evaluation – Content can be specifically tailored around the kind of traffic that you want your website to bring in. What kind of content does your business need and how much of it is needed?
My search engine optimization approach is not about absolute numbers. It is centered on finding qualified traffic, and driving them to your doorstep.